Resume: Katy Kelly

Professional Story – Re.Vu

A Resume Meme

katy@k2ink.co           775.336.7869                     @thekatykelly            LinkedIn

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 Education

Master of Arts, Dec. 2012, Reynolds School of Journalism, University of Nevada, Reno

Bachelor of Arts, May 2007, Reynolds School of Journalism, University of Nevada, Reno

Competencies

  • Content Development
  • Inbound Marketing
  • Social Media Strategy
  • SEO & Google Analytics
  • Email Marketing
  • Product & Brand Management
  • Traditional Marketing
  • Event Marketing
  • MS CRM Dynamics

 

Professional Experience

Brand Journalist & Digital Marketer, K²ink – Helping brands create a consistent online brand and develop a personalized strategy to share content and increase brand awareness in the community.

  • Branding – creating a cohesive strategy that ensures a cohesive design and voice throughout the entire customer experience.
  • Digital Marketing Strategy – Developing custom inbound marketing strategies through a thorough discussion of objectives, financials, communities, strategies and tactics.
  • ROI/ROR – Analysis and reporting based on personalized goals to show the return on investment and return on relationship.
  • Facilitation in creating a new or redesigning a current website, photography for events, videography, podcasting, etc. Helping companies understand and use those tools for community engagement, brand awareness and leadership.
  • Content Development – research and develop brand-relative content designed to position the company as a leader in the industry.
  • Implementation – working with companies to implement digital marketing strategies and understand reports, analytics, and any adjustments that need to be made.
  • Events – assisting companies in event planning and community involvement.

Clients I have worked with:

Double Bond Wine, Nevada Discovery Museum, Mountain Light Ministries, Kelly Chiropractic, Into Wellness.

 

Marketing and Social Media Coordinator, July 2012- Present, Creative Tent International, Inc.

  • Website: Manage website developer – including hours, proficiency, timeliness, and effectiveness
  • Update current site and make changes as necessary; create new design, sitemap, and implementation
  • Blog –Research, interview, and write stories, news, and event, educational content, original and curated content
  • Analytics – track engagement and SEO, analyze effectiveness of online campaigns
  • Memberships & Affiliations: Maintain a record of all memberships and affiliations, dues, and renewal dates, including benefits and revenue sources.
  • Campaigns: Create and manage all traditional and online campaigns.
  • Ads – manage all print and digital ads (including Google Adwords).
  • Direct Marketing –Manage and track mail and email blasts to current customers and leads;
  • Catalogs & Brochures – Design, plan, and implement updates and ordering.
  • Sponsorships – philanthropy and community involvement
  • Social Media: Manage all social platforms, posting, engagement, customer interactions, facilitate conversations, share community/ industry information, share blog and call-to-action. Research new platforms that will increase our brand awareness and leadership.
  • Tradeshows: Manage, plan, and evaluate effectiveness of all tradeshows.
  • Editorial Calendar: plan and manage editorial calendar to create and deliver a cohesive strategy that emphasizes the company’s overall goals and current quarterly and yearly goals.
  • Event planning: including groundbreaking and ribbon cutting and customer appreciation events.
  • Used Microsoft Dynamics CRM for nurturing leads, organizing and managing campaigns, advertising, and other marketing efforts.

 

Online Community Manager, July 2012- Dec. 2012, offMetroSF(an online publication)

  • Manage and post to Facebook, Twitter, Instagram, and Pinterest; use Hootsuite to manage posts on off-hours directing traffic back to main website; recommended using YouTube and Foursquare in events and promotions.
  • Manage other contributors to social media.
  • Engage with community by immediately responding to customer issues or question.
  • Contributing writer
  • Participated in cross-functional marketing campaigns and developing promotions with partners (i.e. BART, Getaround, Clif Bar and SoleBicycle).
  • Understanding and communicating oM brand to both community and partners

 

Fellow, Graduate Assistant, Jan. 2012- Dec. 2012, Reynolds School of Journalism, University of Nevada Reno

  • Create editorial calendar with small team
  • Content creation – including story ideas and conducting interviews, editing, and writing.
  • Contribute to layout and online design
  • Research and identify community-based initiatives that strengthen news-based change.
  • Assist in curriculum development for undergraduate classes in ethics.
  • Assist IMC team in creating and writing brochure for the RSJ.
  • Assisted in organizing and directing photo shoot for the RSJ brochure and other marketing materials.

 

Freelance writer, 2005 Sept – November, Henderson Home News

  • Met with Editor to create story topics
  • Conduct interviews
  • Write stories for same-day deadline

 

Product& OfficeManager, Optician, Jun.2003-May2013, PritchettEyeCare Associates

  • Managelifeof productsforthe company,includingnewproductlaunches, andend oflifefor current products.
  • Conductresearchincludingspeakingwith and conductingcustomersurvey’s todetermineproduct successes and opportunitiesfor improvement.
  • Analyzecurrentandpotentialpartner relationshipsandnegotiatecurrentand new contractsfor company.
  • Educatestaffaboutnewproductsincludingpresentation and key talkingpointsaboutproducts.
  • Manageall aspectsofofficefunctionsandreport toCEOon customerandemployeeissues, financial and product successesand opportunities, ideasforquality and revenueimprovementthrough marketingoptionsand streamlined processes.
  • Assisting patients through their entire appointment from check-in, insurance verification, choosing eyewear or referring out and check out.
  • Event planning – research, plan, and execute events including trunk shows, customer & employee appreciation events, and community outreach.

Technical Skills

  • MS Suite
  • Adobe Suite
  • Basic HTML & CSS
  • Video & Photo Editing
  • Outlook
  • WordPress
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • SlideShare

 

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One thought on “Resume: Katy Kelly

  1. Pingback: A Communication Exercise | Katy Kelly

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